Our practical insights result in strategic management plans that are uniquely tailored to the company’s goals, geographical environments, and market environment. Following COVID-19, consumer preferences and lifestyles have undergone a systemic change, some of which are likely to last a lifetime. This has had an impact on economies in both developing and wealthy countries. Consumer spending has been redefined, which poses both a challenge and an opportunity for firms, who now require careful strategy preparation and implementation. For a company to experience sustainable success, its strategy must reflect the agility, data-driven decision-making, and business model shifts of the twenty-first century.